Those MBA’s really know how to innovate
This isn’t the “point” of McKinsey.
You tell them the outcome you want, then they go and make pretty slides and tell you it’s the “best thing to do” so you can leverage this to get other executives bought into your change.
They dont come up with stuff on their own, they are just to leverage against other execs
Yeah, they need to get it done this week because of the next quarters renaming to “'O maXX”.
The fact that I have seen this being talked about for weeks, and mostly organically is proof that this is actual marketing genius.
Who gives an actual fuck what it is called? Why is this being talked about?
Answer? Because of what I just said.
It’s not marketing genius to have people talking a out how stupid your brand is, especially if you try to position yourself as a premium brand.
It’s not a surprise that Netflix is winning. They haven’t become HBO before HBO could become Netflix. But HBO stopped being able to be HBO.
Talk is talk. Any press is good press. Getting millions of people to have an opinion of your brand’s name is a win! I don’t think people think changing the name will hurt its premium nature. But getting the nation to meme about it is pretty fucking solid. Can you do it every year? No. But I don’t think a brand reset is all that dramatic
this has always felt like such a tremendous cope by the advertising industry, i’m not gonna fucking pay for a thing because i heard about it negatively, i’m going to actively avoid it because i’ve heard this precisely thing being repeated since i was a toddler and i want the higher ups to have to wipe their ass with a one-dollar bill instead of a 20-dollar bill.
Would your decision change if the ‘negative thing’ was “this product remains the same and just changed its name back”? It feels like a really strong response, is all. Brand recognition goes a long way, too
It would have been genius if they had announced this on April fool’s day back then, or aligned it for the switch to have happened back on that day.
Am I going to have to download another app? Or will they just rename it this time?
I just kept the old one from last time, let’s see how this goes
Does that mean WB Discovery will change back to Warner Brothers now?
huh
