They could have set this up to make her look empowered and strong but they went with the abused, hiding in a shawl look
My thoughts too. A picture of two boxers would be more appropriate. I get that women sell and it wasn’t progressive enough to have a female fighter in the art, but I don’t get “triumphant fighter” from the model here, and that’s obvs what the tagline suggests.
“Hey, boss, that model you’ve been assaulting and promised the cigarette ad to… well… you left quite a mark…”
“Hold on, I’ve an idea…”
“Brilliant, boss.”
They could have set this up to make her look empowered and strong but they went with the abused, hiding in a shawl look.
My thoughts too. A picture of two boxers would be more appropriate. I get that women sell and it wasn’t progressive enough to have a female fighter in the art, but I don’t get “triumphant fighter” from the model here, and that’s obvs what the tagline suggests.
Tareyton’s Cigarettes: the breakfast of champions
This was a bizarre running campaign for decades. They’d rather fight…
There were ones with men too but yeah, this has really aged out.