

I don’t think there’s some nefarious “they” cabal here, certainly not an organized one trying to discourage biking. Occam’s Razor is there are a few different types of people supporting this. Chief among them are just carbrained people who can’t fathom biking for transportation, who don’t realize how slow that is when they’ve only toodled on a 35 pound mountainbike recreationally at 10 mph. Then you’ve also got people who have almost been hit by a delivery scooter thinking “ebikes are a menace” solely because they’re new and something some “other” group of people uses, and so it’s easy to say “they must be stopped” while ignoring the crazy fast, way heavier cars they’re already desensitized to.
Obviously the Internet plays a big role in this as people have said, but it’s worth mentioning this was also the era where tv stopped sucking (from reality tv awfulness to a bunch of absolute banger dramas), AND where Netflix and then other streaming services became available. So there are huge competition effects.
I’ve also never bought fully into the “reading good TV bad” mindset. Leisure is leisure, especially if the article’s raised point is “identifying with literary characters”. That certainly happens in other forms of media. Even if it’s reading to learn, I watch a LOT of YouTube these days, and probably 75% of what I watch is how to and instructional. Also let’s not forget with each new form of leisure: “fast-paced music” (classical), books for the masses, magazines, tv, jazz, rock and roll, DnD, the internet, VR etc…there was always someone saying the new stuff will rot your brain while they pine for something that was maligned when it was new.