Exactly - this is a pretty good overview of the idea and the research behind it. We’ve always wanted to believe that people are fundamentally rational beings but it just isn’t true lol.

Most people vote on vibes - that’s what the data always shows. They follow their peers, community, maybe a trusted authority figure. They are not, and have never been informed on issues, and they aren’t interested in learning more about them. I think those of us who do try to stay informed fall into the trap of thinking “if these folks were only better educated about this issue they would vote differently”. But that has never been and will never be true. Gotta project better vibes, baby!