have been in advertising and event meetings for multiple fortune 500 companies. you would not believe the ways they can waste money and damage their own brands. it’s almost hilarious, if you don’t understand how many people work exceptionally hard for fractions they bandy about in halfwit ideas to ‘increase brand engagement’.
Lean into the shoe fetish consumer group
Average Footlocker enjoyer.
Haven’t been in there since I went in looking for gym shoes. They didn’t have shoes for actual sport though, just fashion shoes.
It worked, you posted it here without getting paid (I assume).
I get all the free shoes I can steal.
Wow it worked so well, I’m going to immediately seek the nearest footlocker location and buy shoes!!!
Just seeing, or making fun of, a marketing image does not mean “it worked”.
The other commenter is correct. This is common knowledge in the advertising industry. It doesn’t matter if you think the ad was good. To a certain extent, it doesn’t even matter if the ad pisses you off and makes you hate the company. If the ad gets your attention and is memorable, it is a win.
For example, what phone number do you call if “it’s your money and you need it now”?
People already know where to buy shoes. Or hamburgers. Or office supplies. They have opinions. Brand loyalty. So how is advertising supposed to make a difference? It makes a difference when you have a fuck it moment. You are stressed and time crunched and confused enough, and you say “fuck it, where can I buy a fucking suit?!?” And then you remember that Men’s Warehouse sells suits and go there. That smooth gentleman who says “you’re gonna love the way you look, I guarantee it” has now succeeded because you successfully remembered that Men’s Warehouse exists and sells suits and that is the only thing that matters once you’ve said fuck it. And once you walk in the door, assuming they don’t fuck up royally, you will probably return to them for all your suit buying needs for the rest of your life until some other outside force acts upon you.
It put the store name in your mind. It is now more likely that the next time you need shoes, that store will be in your list of potential stores to shop for those shoes. It worked.
I can’t speak for anyone else, but if a company has ads that annoy me I will purposefully go out of my way not to shop there. It won’t make me think of them when I go to buy shoes, and when the brand comes up in conversation my first though will be a negative one associated with their annoying ads because that’s literally the only thing I know about them. Really can’t see how that’s a winning marketing strategy but I’m not gonna stop them from wasting billions on ads I’m just gonna block anyway 🤷♂️
Next time you go shopping you won’t remember “an ad that annoyed you”, you will “just think of the store”.
You have to post it or they don’t let your feet out of the locker.
Go to Foot Locker
Just shoes
No feet; no lockers.
Foot Licker.
More like boot licker.
Advertising Slop.
To be fair, they’re marketing to the opposite sex. So when you take that into consideration it explains everything.
- Men want women who will just answer the damn phone
- Women just want a guy with a decent tongue they can bite on
I don’t think it’s stopped. I saw a shoe ad (video) today and they were doing some some dumb shit with it.
photography
